A little bit about me
Subscribe to get full access to styling edits and chat with me directly to get one on one styling advice.
Hi! I’m Bettina Looney, stylist, founder, mom of two, and currently operating somewhere between nappy changes and still holding out hope I’ll one day catch up with the algorithm!
I’ve spent the last decade working in luxury fashion as a personal shopper, stylist, and content creator, collaborating with incredible women and brands around the world. But before all of this, I was just a girl growing up in Ocala, Florida, a small horse town where dressing up for me meant pairing your best denim mini with a white tee and cowgirl boots.
Fast forward 11 years, life sees me living in London where I met my husband and somehow turned the ordeal of getting fired from my first job in restaurant tech (a story for another time), into a career in fashion. Carlos and I went to the same university yet somehow it took me crossing the Atlantic for us to finally meet! We now have two beautiful boys and a life full of travel, love, hard work and beautiful memories.
Over the years, I’ve built a business styling women, consulting for brands, and curating edits through The Bettina Looney Edit, but I’ve always craved a space that felt a little more unfiltered, where I could share more and be fully myself and also show the beautifully unfiltered moments. A space where I can share it all stylishly while simultaneously and most likely covered in reflux! Here you’ll find:
Shoppable styling edits and pieces I’m loving, from luxury finds to more affordable pieces
What’s in my shopping cart, seasonal recs, and gifting guides
Beauty products I swear by and my ongoing skin journey
Updates on our two home renovations (because one just wasn’t crazy enough) plus furniture finds and decor favourites
Travel recommendations
Kids’ must-haves
Why subscribe?
How much is a subscription and what do you get? You can subscribe at two levels:
Monthly and Annual subscribers $5/month or $50/year
You’ll get access to all exclusive posts, wardrobe edits, my wardrobe reselling chat, beauty picks, and lifestyle content. If you go yearly, you’ll save a little.
4 - 6 exclusive fashion edits per month
A subscriber-only chat where you can shop pre worn and brand new pieces from my wardrobe each week
The products you’ll find in my beauty cabinet
Travel guides, hotel picks, and restaurant recommendations
Home design inspiration + renovation updates from London + Miami with shoppable links
Mom hacks and must-have products
Founding Members $600/year
Everything above, plus direct access to chat with me once a month! Think of it as having your own personal stylist on speed dial. I’ll help with personal styling advice and outfit help and shopping + purchase recommendations for every day, and any events you may have, etc.
This space is where I bring everything I love, fashion, beauty, interiors, travel, and motherhood, all filtered through years of experience and an obsession with making life a little more beautiful.
So welcome to The Fitting Room, my Substack! So excited to have you here!
To learn more about the tech platform that powers this publication, visit Substack.com.
